Privacy Notice

Who is responsible

Information we collect

• Signup information such as first name and email address
• Your consent choices and related timestamps
• Survey answers, including optional free-text responses and general health-context answers
• Research-interview or future-contact preferences
• Technical and attribution data such as timestamps, landing page, referrer, and campaign parameters when present

Information we do not request

• Actual blood-test or biomarker values
• Laboratory documents or medical records
• Information for diagnosis, treatment, or individualized patient care

Why we use information

• Operate signup, survey, resume, and completion workflows
• Conduct aggregate research and evaluate the HERA concept
• Invite consenting participants to research interviews or relevant follow-up
• Maintain security, data quality, auditability, and privacy operations
• Measure aggregate website and campaign performance when optional tracking consent is given

Consent and lawful handling

HERA records the consent choices presented during signup and survey participation. You may withdraw consent or request deletion by contacting us. Optional tracking consent is separate from consent to store research responses and contact you about the research.

Service-provider categories

• Cloud hosting and database providers that operate the website, API, and research records
• Transactional email providers that deliver signup, survey-completion, and staff-account messages
• Campaign-measurement providers that load only after optional tracking consent
• Source-code and operational security providers that do not receive user form submissions through the application

HERA currently uses Meta Pixel for consented campaign measurement. Google Analytics is disabled for the initial launch and will not load or receive events unless HERA later enables it under the same consent controls and updates its operational documentation.

Data sharing

• Individual user data is not sold
• Individual responses are not sold to supplement companies
• Individual responses are not publicly disclosed
• Data may be processed by service providers acting for HERA for the purposes above
• Free-text responses are not shared externally without an authorized review process because participants may enter identifying information

Tracking and cookies

Meta Pixel may be loaded only after you accept optional campaign measurement. Google Analytics is disabled for the initial launch. You can reject non-essential tracking. Tracking is used for aggregate website and campaign measurement, not for sending personal form answers, health information, scores, or segments to measurement providers.

Retention

Information is kept only as long as needed for the research, operational integrity, legal obligations, and documented retention purposes, unless deletion is requested or a longer period is required by law.